Went down to the Museum of Television & Radio to check out an exhibit entitled "Hold My Skateboard While I Kiss Your Girlfriend". It comes from J Walter Thompson, the world's oldest advertising agency who's clients include Estee Lauder, Merrill Lynch, Smirnoff, & Vodafone.

JWT now proudly proclaim, that "Time" is the new currency and the primary role of an ad agency is to buy units of a consumer's life and memory time on behalf of its clients.

Some of the pieces on display included a collection of old televisions which ran various loops of commercials (photo 3). Another video monitor ran a Crazy Eddie type video (4) who did nothing but scream at the viewer and the only way to make him go away was to press a small red button (5) which cause a feed of serene images to appear, like this butterfly (6). The wall of skatebaords (8) had images imprinted onto the bottom (7) and hung out of order (9) to make the view guess what story the six boards were telling.

On the opposite wall there was four movie poster sized photos, which were covered in stickers. JWT indroduced this new grading system on a 1 to 10 scale (10) a sticker is placed on the photo and over time art becomes new art themselves (11).