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Andy Proehl Wed 02.12.03 1:16am PST #3096 |
This is Andy Proehl, director of the Sony Design Center in San Francisco. He gave an interesting talk tonight at Xerox PARC about the changing focus at Sony on "what" to make vs. "how" to make something...an increased emphasis on innovating and creating entirely new product categories rather than the styling of existing products. --may-- |
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